If You Know, You Know: The Holy Thrift Vintage Brand Grail Guide

If You Know, You Know: The Holy Thrift Vintage Brand Grail Guide

If you know, you know.
Finding grailed vintage isn’t about luck—it’s about the list. The insider cheat sheet. The brands that defined the late '90s and early 2000s. The ones that had every It Girl in low-rise jeans and rhinestone tanks. The ones that vanished overnight but still haunt your saved searches like a fashion ghost. 

At Holy Thrift, we live for the rush of the find—digging through bins, scanning racks, and piecing together the ultimate archive for niche internet vintage It Girls. So we’re letting you in on the real secret: the brands to keep your third eye open for when you’re out hunting, whether that's in person or online...

From cult mall labels to forgotten Euro imports, these are the names that shaped a generation of style. Below you will find THE MEGA VINTAGE BRAND LIST. We’re always adding new names, so keep checking back...HAPPY HUNTING!  

CULT FAVORITES
2000s icons and designer adjacent gems:
Guess (2000s) • Jeffrey Campbell • Sisley • Marithé + François Girbaud • Playboy • Lucy Couture • Frederick’s of Hollywood • Gunne Sax • DKNY • Wilson’s Leather • Cop Copine • Lip Service • Bebe • La Perla • Harley-Davidson • Miss Sixty • Ed Hardy • True Religion • Von Dutch • Hysteric Glamour • Morgan de Toi • Desigual • Levi's • Coach • BCBG Max Azria • Caché • Save the Queen! • Diesel • Polo Ralph Lauren • Betsey Johnson • Tommy Hilfiger • Zana Di • Custo Barcelona • Tripp NYC

Y2K BRANDS
Mall Legends: 
Anxiety Café • Suzie in the City • RAVE • My Michelle • GLO Jeans • Z. Cavaricci • Topia • Gas Co • Eci New York • Knit Minded • Attention • Sangria • Lissa • Hudson Jeans • Paris Blues • MUDD • Vanilla Star • LEI • Southpole (Women’s) • Contempo Casuals • Alloy • Girlfriends L.A. • Hot Kiss • Necessary Objects • Christian Audigier • Heatherette • Buffalo London • Kathy Van Zeeland (bags) • XOXO (bags) • Baby Phat (bags) • Charlotte Russe • Pretty Angel • Morbid Threads • Divalicious • Angel Jeans

VINTAGE EUROPEAN BRANDS
Rare euro imports:
Energie • Killah • Guru • Fornarina • Replay • Denny Rose • Gas Jeans • Pinko • FCUK • Kookaï • Freeman T. Porter • Le Temps des Cerises • Jennyfer • Naf Naf • Xuly Bët • Karen Millen • Morgan • Jane Norman • Bench • Jigsaw • Esprit • s.Oliver • Street One • Buffalo London • Closed • Tom Tailor • Stradivarius • Pull & Bear • Bershka • G-Star RAW • Scotch & Soda • Tiger of Sweden • Filippa K • J.Lindeberg

 

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